Spain is a very diverse country in terms of the different types of businesses that thrive. Like all EU countries and as an important member, there are large financial districts in both Madrid and Barcelona.
As you head along the coasts of Spain much of the business is associated with the very high levels of tourism, as the country is one of the most popular holiday destinations in the world. Tourism has fueled the high numbers of restaurants and hotels as well as associated services like shops and leisure activities.
Because Spain is so accessible from many of the other European countries, not only is it a popular holiday destination, it has also become a very popular place for people to relocate or buy a second home.
In real terms the tourism and real estate markets are what really drive the Spanish economy and the level of competition in both sectors means that marketing companies are also growing in number.
These days it is not just about having an advert in the in-flight magazine, a poster on the roadside and a magazine advert in the area you operate, it is about a more rounded marketing strategy to also include the main marketing demographic, online customers.
As the digital age continues to grow at a rapid pace, more and more people use online resources for their research and to book restaurant tables, book hotels and reserve flights. In the same way, people looking for property tend to do their research and enquire about properties through websites that appear for the areas they are looking in.
Of course as a business, ensuring you are the website that appears when people are looking is all about the digital strategy and budget you are prepared to allocate. Like ALL methods of advertising you are either branding or looking for actual enquiries and your budget and ROI need to be realistic to reflect these.
If you are an estate agent looking for leads, you need to work out what your general conversion rate is into sales and work backwards into how many leads it took and then you can work out your cost per acquisition and cost per lead.
You need to be realistic too, spending 200 euros per month to try and earn 10,000 to 20,000 euros commission is simply not realistic.
The marketing firm you choose to work with needs to fully understand these metrics and be able to monitor and report on success and activity so you can allocate funds to the most effective mediums.
Online you should be looking at a mixture of organic search and social media alongside paid search and social media.
The growth of the smartphone and the improvements in all the different things you can now do from your phone also means that activity and trends have changed over the years. No longer do you see huge dips in traffic and weekends or at night. In fact sometimes there can be more activity late at night as people do a quick bit if updating and checking on their phones before going to sleep.
If you need advice on your online marketing in Spain, we can recommend you speak with Gibraltar based Mint on the Rock who have years of online and offline marketing experience.
